Rawaq
Website dedicated to traditional Palestinian cuisine, showcasing authentic recipes and rich culinary culture.
Engagements
Product UX & Conversion Design
Lead stakeholder workshops, map user journeys, and deliver Figma UI kits that feed development without friction.
32%
Average conversion lift
6 weeks
Concept to launch
12+
Stakeholder interviews
#UX consultant#conversion design#Figma design system
Service overview
I start with discovery sessions that align leadership, product, marketing, and customer success around a shared north star.
From there we build a prioritised roadmap covering research, information architecture, and interface design, all backed by measurable KPIs.
Every engagement finishes with a tested prototype and a component library that your team can extend confidently.
What you receive
- Customer journey map with prioritised opportunity backlog
- Interactive Figma prototypes plus responsive component library
- Accessibility audit, CRO experiment backlog, and developer documentation
Business outcomes
- Average +32% increase in trial-to-paid conversion
- Fewer design-to-dev review cycles thanks to shared tokens
- Clear experimentation roadmap owned by product marketing
Problems solved
- Unclear value propositions resulting in low activation
- Fragmented UI components that slow delivery
- Limited insight into user behaviour and drop-offs
Engagement roadmap
- 1. Week 1-2 · Discovery & research sprint
- 2. Week 3-4 · Experience mapping and prototype iterations
- 3. Week 5-6 · Design system delivery and handoff with analytics
Frequently asked questions
Can you integrate with our existing design system?
Yes. I audit the current library, identify gaps, and extend tokens/components so engineering keeps a single source of truth.
Do you run usability tests?
Each engagement includes moderated or unmoderated tests. Findings are documented with clips and prioritised actions.
Related case studies
Ready to build momentum?
Tell me about your product and I'll prepare a tailored growth roadmap within 48 hours.