Positivus
A digital agency that helps businesses succeed online through services like SEO and social media marketing
Engagements
Product Analytics & Growth Experiments
Instrument your funnels, establish experimentation rituals, and align product, marketing, and sales around shared metrics.
3x
Experiment velocity boost
45 days
Average time to first win
1 source
Unified analytics stack
#growth experiments#product analytics#activation strategy
Service overview
I audit data sources, tracking plans, and reporting to uncover the gaps blocking decision making.
Together we design an experimentation backlog tied to north-star metrics and assign owners across teams.
I implement the analytics stack, run the pilot experiments, and hand over a repeatable playbook.
What you receive
- Instrumentation map with tracking plan updates
- Prioritised experiment backlog with owners and hypotheses
- Reporting dashboard and cadence covering experiment learnings
Business outcomes
- 3x experiment velocity within two sprints
- Marketing and product base decisions on the same metrics
- Predictable loop from insight to shipped iteration
Problems solved
- Fragmented analytics dashboards without a single source of truth
- Ideas for experiments that never leave the backlog
- No clear link between product changes and revenue impact
Engagement roadmap
- 1. Week 1 - Analytics audit and metric alignment workshop
- 2. Week 2 - Experiment backlog design and instrumentation fixes
- 3. Week 3 - Run pilot tests, coach teams, and finalise playbook
Frequently asked questions
Which analytics tools do you work with?
I regularly implement Segment, PostHog, Mixpanel, GA4, and integrate them with data warehouses or BI tools.
Can you coach our team on experimentation?
Yes, I facilitate rituals, co-write experiment briefs, and provide templates so teams can continue without me.
Related case studies
CareerMap
Global job search platform, offering over one million job listings across various professional sectors.
Ready to build momentum?
Tell me about your product and I'll prepare a tailored growth roadmap within 48 hours.